| Standard approach |
Innovative approach with "Medianet" |
| Marketing research |
You need to attract important human and financial resources to :
- make market studies (general analysis of the target market, competition, product positioning, etc.)
- to process and update various statistical data. |
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| Marketing reports of our partners and Export statistical reports of your website will provide you with all needed information regarding target markets. |
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| Promotion |
You have to:
- search for contact information of your potential customers, partners
- make several business trips, participate in different trade shows, etc.
- arrange printed resources to make catalogues with your products and services which should be regularly updated. |
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| Your website is your first seller. Efficient tools of search engine marketing will lead your website to the biggest number of consumers, distributors. The virtual product catalogue, presented on your website, contains product images, descriptions and all important export information related to your product. |
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| Advertising |
| You should make research and accumulate different information to develop an advertising strategy adapted to the target market. |
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| Your commercial policy together with our reporting data allow to adjust constantly your promotion and advertising strategy within customers’ expectations, local legal regulations and cultural context of the market. |
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| Search for Distributors and Clients |
You should:
- arrange several business meetings abroad in order to develop your customer or distribution network
- identify your competitive advantage on foreign markets with a difficult competitive environment
- overcome problems of geographical distance related to your export activities. |
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Your site will help you :
- create your client network
- make initial choice of partners
- have a visiual support during the first
negotiation
- make information exchange regarding
terms of sales, custom regulations etc.
(intranet system)
You are well informed and efficient. |
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To know more about "La Coface", click here!
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